Founded in 2024, ORIZ is an outdoor lure-fishing sports brand that combines functionality with design.

The brand name comes from "Original Z". It carries the meaning of Original as a beginning and origin, while "Z", as the final letter, represents a fresh and younger concept.

Since its founding, ORIZ has focused on outdoor lure fishing and has been committed to developing high-quality apparel and lure-fishing gear.

For apparel, ORIZ focuses not only on design details and functionality, but also on meeting everyday wearing needs beyond sport.

For lure gear, ATOM is the first lure rod series released by the brand. Designed for bass fishing, it is positioned for bass anglers pursuing the competitive path. After nearly a year of research, development, and tuning, it is finally ready to meet you.

With a fresh vision, ORIZ will continue moving forward on the path connecting "O" and "Z".